Mary Ann Aschenbrenner is leading the charge in transitioning clients from classic to block themes, a move that promises to reshape how WordPress sites are built. Her insights come at a pivotal time when the WordPress ecosystem is rapidly evolving.
As the president of Waterlink Web, Aschenbrenner has extensive experience in WordPress web design, e-commerce, and membership sites. Her advocacy for block themes is rooted in their simplicity and the enhanced accessibility they offer. With WordPress continuously improving its block editor, the need for third-party page builders diminishes, paving the way for a more streamlined site-building process.
In a recent episode of the Jukebox podcast from WP Tavern, Aschenbrenner shared practical advice for those contemplating the switch from classic to block themes. She detailed the differences between the two, emphasizing the benefits and potential challenges that practitioners might face.
Why the Shift to Block Themes Matters
Block themes have become increasingly popular due to their modular approach, allowing site owners to customize layouts without diving into complex code. Aschenbrenner highlighted how this transition can simplify design processes and enhance client satisfaction. By using WordPress’s default block themes, developers can take advantage of the platform’s built-in capabilities, reducing reliance on external plugins.

Moreover, Aschenbrenner’s stories from her own client conversions reveal that while the transition may present hurdles, the long-term benefits outweigh the initial learning curve. Her experiences underline the importance of educating clients about these changes, ensuring they understand how to leverage new tools effectively.
Insights from WordCamp and Community Engagement
During her WordCamp presentation, Aschenbrenner delved deeper into the WordPress community’s role in these transitions. Collaboration and shared knowledge within the community are critical for fostering innovation and support as more users make the switch to block themes.

Her journey into web design began with a community-driven project that saved a local swimming pool, illustrating her commitment to using technology for social good. This ethos continues to inspire her work today, as she empowers clients with the tools to manage their digital presence independently.
What To Do
- Developers: Familiarize yourself with WordPress block themes and explore default themes before turning to third-party solutions.
- Agency Owners: Educate your clients about the benefits of block themes and plan for a phased transition to minimize disruptions.
- Site Operators: Evaluate your current theme setup and consider the long-term benefits of switching to a block-based approach.